Anne Wiper stand-up paddleboards on the Yampa River in Steamboat Springs, Colo.
Andrew Maguire for The Wall Street Journal
Anne Wiper
may live in the Colorado Rockies, but the apparel executive
prefers playing in the water to the mountains. When she travels, her
stand-up paddleboard goes with her.
Ms.
Wiper, vice president of product for SmartWool, an outdoor apparel
brand based in Steamboat Springs, Colo., got hooked on the sport six
years while on vacation in the Turks and Caicos. "I remember the first
time I went. I looked down and saw a lemon shark nursery," she says.
At
home, she discovered a growing community of enthusiasts who paddled on
Colorado's rivers and lakes. But she soon tired of renting boards and
was turned off by the idea of loading a heavy board onto a car rack.
Then she found inflatable stand-up paddleboards that can be deflated and
rolled into a ...more
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