 
 
              Anne Wiper stand-up paddleboards on the Yampa River in Steamboat Springs, Colo.
               Andrew Maguire for The Wall Street Journal 
            
 
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
          Anne Wiper
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
       may live in the Colorado Rockies, but the apparel executive 
prefers playing in the water to the mountains. When she travels, her 
stand-up paddleboard goes with her. 
Ms.
 Wiper, vice president of product for SmartWool, an outdoor apparel 
brand based in Steamboat Springs, Colo., got hooked on the sport six 
years while on vacation in the Turks and Caicos. "I remember the first 
time I went. I looked down and saw a lemon shark nursery," she says.
 At
 home, she discovered a growing community of enthusiasts who paddled on 
Colorado's rivers and lakes. But she soon tired of renting boards and 
was turned off by the idea of loading a heavy board onto a car rack. 
Then she found inflatable stand-up paddleboards that can be deflated and
 rolled into a ...more
 
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