Boardworks Surf will be using System X Distribution to distribute
Boardworks Inflatable SUP’s and Badfish SUP products to the European
Market. System X is based in the UK and distributes to retailers in
Germany, Switzerland, Austria, Sweden, Norway and Finland. This will be
the first time Badfish SUP will be available in Europe.
“System X is a major player in the European Paddle Sports market, and
we were looking for a distributor that could reach the canoe/ kayak
market in Europe. One of our top performing brands is Badfish, it is the
only River specific SUP brand, and it needs to be sold through
specialty retailers that understand whitewater. SystemX distributes some
of the top brands in whitewater, and we are lucky to have our logo on
their “brands” page.” Says Boardworks’ National Sales Manger Ryan Guay.
“We have some new models for 2015 that will continue to push the ...more
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